The Function of Narrator in 3 Short Fiction

The narrator in a short story provides for the readers the eyes and mind by which they see and understand everything that happens in the story. He affects the perspective by which they approach and digest the story. The narrator always creates a subjective viewpoint for the reader, however omniscient and objective the writer makes him out to be, because choosing a particular viewpoint in which to tell the story would omit some aspects of a story that could be examined further had the author chosen another character or viewpoint by which to narrate the plot. The choice of narrator, therefore, affects the overall reading.The narrator of the plot, however, is carefully chosen by the writer in order to accomplish the said subjective viewpoint that the author would like the reader to get from his reading. This paper would examine the functions of the narrators in three short stories, namely: â€Å"A&P† by John Updike, â€Å"Everyday Use† by Alice Walker, and â€Å"The Jilti ng of Granny Weatherall† by Katherine Anne Porter. Updike’s â€Å"A&P† is the story of Sammy, a teenage sales clerk at an A&P grocery, whose dull day at work suddenly becomes significant when three young ladies come into the store in their swimsuits.Sammy fantasizes about the girls, especially on the one he names as Queenie, the prettiest and leader of the group. However, Lengel, the store manager, does not share Sammy’s appreciation for the girls when he confronts the trio about the inappropriateness of their clothing. Sammy defends the girls from the prude manager and resigns right there and then, hoping at the same time that his gesture would be appreciated by the girls. The story is narrated in the first person by the hero, Sammy.The theme of the story is about disappointment and disillusionment after responding to what the individual believes is an impulsive call for heroism or a chance to rise from one’s lowly and commonplace existence. By usi ng the protagonist as narrator, Updike is able to juxtapose the discrepancy between fantasy and reality. Sammy, we learn from his own narration, aspires for a bigger and better life than what all the small-town people he considers as like â€Å"sheep pushing their carts (Updike)† have. He is bored with his work, the unexciting town, and life in general.The girls, coming from a more affluent part of town, are a breed apart from him and the regulars of A&P, and one that he would like to be a part of someday. When he sees the opportunity to defend the girls from Lengel, he thinks the girls would thank him and probably, befriend him. The train of events and associations he must have imagined at the sight of those girls and the fact that he defended them consumes him, enough for him to make the sudden decision of resigning from his job. The final disappointment however, is just as strong in its impact when he realizes that the girls have gone without even acknowledging his heroic act.The reader feels the sting of reality check along with Sammy when the protagonist expresses: â€Å"I felt how hard the world was going to be to me hereafter. (Updike)† In Alice Walker’s â€Å"Everyday Use†, the narrator is Mama or Mrs. Johnson, an African-American living in the South just after the years of emancipation. She is uneducated, lived, and survived a hard life. Mrs. Johnson still carries the old feelings when blacks were uncomfortable in the presence of whites yet at the same time, are very proud of their native African heritage.The conflict in the plot plays up the differences between Mrs. Johnson’s generation and her daughter’s. Dee, intelligent and educated in the city, has her own way of regarding her indigenous identity. She looks at her African-American heritage as something one displays for others to admire. She visits her mother to get a butter churn top and dasher which she would bring back with her to the city where she wou ld display them like museum pieces in her home. Mrs. Johnson, however, could not understand why one needs to display these everyday things when they could be put to their intended uses.The conflict climaxes at the point when Dee asks for the quilt Mama already promised to give the other daughter, Maggie, on her wedding. Mrs. Johnson refuses adamantly. â€Å"You just don’t understand†¦your heritage, (Walker)† Dee accuses her mother and sister. Walker could have chosen Dee as the narrator of the story and the same theme would still be adequately explored from the conflict between Dee and Mrs. Johnson. After all, it is the dialogues of both characters, specifically their arguments, which move the story forward.Obviously, however, the writer would like the readers to sympathize with Mrs. Johnson thus allowing her character and her viewpoints to dominate in the text. Mama’s image is the first that the reader meets in the story thus establishing an immediate affi nity between reader and heroine, and the final image is again of her and Maggie â€Å"just enjoying (Walker)† their simple life, creating the impression that her philosophy, ultimately, is the better one. One’s cultural heritage would survive longer and best valued when it is practiced in everyday life by the members.Mrs. Johnson is right and her daughter Dee, is not. The third story, Katherine Anne Porter’s â€Å"The Jilting of Granny Weatherall†, is told in the third person, but it is the most intimate of the three in that as the narrator leads the reader into the mind of the 80-year old protagonist, Granny Weatherall. It looks into the life and personality of the old woman and allows the reader to realize things that may be vague, unrecognizable and sometimes incomprehensible to the failing mind of its main character.By choosing a third person narrator that delves into the consciousness of the character, the reader becomes acquainted with the Granny We atherall’s personality; but more important to that, are the revelations that the images that run through her mind—her accomplishments, her sources of pride, the unfinished tasks, her jilted dreams, frustrations, fears, —provide for the reader’s analysis of her character, and in turn, of the meaning of the literary piece. The events of Granny Weatherall’s life are presented in snippets, the past overlapping with the present, the sequences of events occur through associations rather than chronologically.For instance, the sound of rustling leaves outside the window brings back memories of her daughter, Cornelia, when she was a child that in turn, triggers more memories from her hard life, and all that she has survived and outlived. The most poignant memory, however, is that of her wedding day 60 years ago where she was jilted by her lover at the altar. At the end of the reading, one does not only get a whole picture from the fragments of memories but also realize that the writer has attempted to recreate the experience of dying in prose form and succeeds in it.By choosing to narrate the story through the consciousness of the old woman, the reader gets the impression of Death hovering everywhere in the story: from Granny’s detachment from everything that’s happening, to the flashbacks, and her struggles to look through â€Å"a whirl of dark smoke (Porter)† that blurs the images in her mind and disorients her. The final betrayal mentioned in the final paragraph, the realization that what she has long been expecting with the coming of death might not be what really happens in the end after all, becomes more felt as the narrator ends the story with the slow darkening of light until it is fully extinguished.The narrator of a story has a lot to do with both the intention of the writer for writing the story and the lingering effect that the story has upon the reader as he thinks about what he read and attempts to a nalyze it. One can read two stories with the same plot yet employing different narrators and he would realize the different effects produced by the readings. There is no best narrator as all stories can be told in various perspectives; however, the fact is that the quality of the final narrative would depend greatly on how the narrator tells the story and what the reader gets from his viewpoint.

What were the most important 5 environmental facts that you learned for this semester?

1. Business issues and environmental issues can not be separated. The environmental problems that the world faces today can not be completely resolved unless business world becomes a helping force in resolving them. Business world has the social responsibility to help resolve the environmental issues. It is inevitable to indulge corporate world in solving the issues of environment since they are one of the major contributors of the environmental problems in the first place, because industrialization and other forms of product production are caused by human activity. . There is a strong relationship between environmental protection and corporate competitiveness. Hoffman presented two schools of thought: a. the win- win perspective b. the win- lose perspective. Surely, there are disadvantages of environmental protection to the companies’ sense of competitiveness however those environmental programs can also open up to many opportunities and new ideas to these companies. Business should always be more than profit. 3. Environmental issues and problems are sometimes lamented and perceive as a market failure. The issue is sometimes selfishly approach by the corporate world for the purpose of only regulatory compliance. For them, environmental issues are unwanted constraining factors that restrict them to gain more profit. 4. The concept of environmental responsibility challenges the corporations to handle and consume the material resources wisely. The limited choices challenge the business world to be more creative in designing products that will conform to the standards of environmentalism. According to Hoffman, different challenges in developing new products, processes and raw materials in the face of environmental demands are within industries today. 5. Recycling sometimes uses more energy than it saves which make it a questionable environmental strategy. It is more cost effective to look for new products in nature than in the artificial and costly laboratory environment (Hoffman p. 21). That’s why resources must be creatively seek in nature itself without compromising its destruction. In the next 3 years how will you use what you learned in those chapters 1,2,3,4,5 ? As a social responsible individual, it is significant to always reconsider the issues of environment before establishing a business. As for me, business must take into account environmental concerns in addition to business’ and economic progress. One of the values a company should live by is to fulfill their human responsibility to protect the environment for future consumption. The further destruction of the environment if not stop must be prevented. As an educated person who has given the opportunity to learn on how to cope with environmental issues in the corporate world, I have a greater responsibility to adhere to the governmental or internal regulations for the protection of the environment. As for my company, I will create new innovated products derived from environmental activities. I believed that handling environmental issues or concerns are a matter of perspective. It can be viewed as something beneficial that may create many opportunities for business people such as the managers to work on various kinds of environmental strategy. I will indulge myself to environmental activities that will help me acquire knowledge that I could impose to my future employees. Environmental issues must not be taken as a threat to the company’s sense of competitiveness but rather it must be approach in a manner that it will open many opportunities. Environmental as Hoffman stresses should not be regarded as restrictions for market development. Definitely, my business framework and one of my business ethical standards will be a proponent of environmental conservation. Employees and people who will consume my products should be aware as well. If we were to do the class over what information would you like to see included? Almost all the information that a business student needs in regards to the relationship of environmental issues and corporate world has been discussed. However, I would like the class to discuss more on the issues of world ecosystem as capital assets for economic progress. It is significant in my own opinion to further discuss the vital services of ecosystem including the production and innovation of goods to motivate business minded people to indulge themselves in environmental concerns. Also the class should help the future business minded people in terms of fundamental steps in decision making in choosing the best products to establish that will conform to the state’s environmental programs.

Internet and Privacy Essay

There has been a lot of controversy about the internet and its privacy. Today, some say you have no privacy with anything you do on the web. They say that the government is taking away the public’s privacy because they can monitor everything that happens on the internet. Even though most of this is true, there are plenty of good things to come from it. In this essay I will be writing about the internet and its privacy. The lack of privacy that comes with technology and the internet can and has prevented a lot of crimes to occur. It has made credit card fraud, once an easy crime much harder to get away with. They know what you’re buying schedule is like, so if someone steals your card and tries to buy something that is not something you would normally buy, you will get an alert about it. Security cameras at stores and ATM’s prevent a lot of robberies from occurring. The government states that the main reason why they monitor just about everything on the internet is to try and catch terrorist attacks before they happen. They have said that some of the terrorist plane hijackings could have been prevented if they had the internet security that they do now. Of all the good things that come with the internet, there are also some drawbacks that can be dangerous. There is just as much false information on the internet as there is true information. Hackers can create viruses that can get into your personal computer and ruin valuable data. They can also create viruses to steal personal valuable data such as identity theft. There are also people called â€Å"predators† that hang out on the internet waiting to get unsuspected people into dangerous situations. People can get addicted to the internet which can cause problems with interacting with their friends and family. As it is stated in What Matters in America, â€Å"Like any space where people gather, the virtual world is not immune to the same set of troubles we face in real life. Teens and children can be targeted be sexual predators. Kids can â€Å"cyber bully† classmates, carrying the tortures of the playground onto cell phones and computer screens at home. Illicit romances and online flirting may be taken beyond laptops, ruining relationships and destroying marriages. And, of course, cybercrime is ever present, seeking log in numbers, financial data, and credit card information†. (22) Privacy has become a big question in today’s society with all this new technology and the internet. The internet might be more secure today from hackers and viruses but we don’t really have any privacy on the web. Every purchase we make on the internet can be tracked by the government. They can also track almost every phone call that is made. The internet has become more convenient to use than it ever has been. You can perform just about any task you want with a couple mouse clicks. Your computer can remember everything you do on the internet. It will save all the sites you have been to, what you have downloaded, what you have bought online, and can even save your credit card information. When online you will see recommended web sites based on what you normally do online and even on certain sites there will be recommended products that are similar from what you have purchased before. All this personal information can be easily looked at by the government or even professional hackers. Is our privacy really being invaded or are we just putting this information out there? People say that the government is invading the public’s privacy. They say that they shouldn’t be allowed to monitor the internet. I don’t believe our privacy is being invaded because no one forces you to put this information online, even though it is hard not to in today’s society. In What Matters in America, David Plotz states, â€Å"Real privacy is what allows us to share hopes, dreams, fantasies, fears, and makes us feel we can safely expose all our faults and quirks and still be loved. Privacy is the space between us and our dearest, where everything is known and does not matter. † (70) With all this advanced technology on the internet, we need the government to monitor it or else there would be a huge amount of criminal activity and the internet would not be safe.

Economics for business Essay Example | Topics and Well Written Essays - 1500 words - 2

Economics for business - Essay Example The US economy’s success in the past with their macroeconomic policies is reflected in the Federal Reserve’s successful management of the economy during the economic meltdown in 2000 and 2001. The dot.com meltdown along with the subsequent recession brought down the US economy in early 2001 with high levels of unemployment and plunging equity markets. But with the government’s repeated tax cuts and Federal Reserve’s interest rate reductions, the economy was back on its feet in a short span of time. The economy grew steadily post that through the end of 2007, with real GDP expanding at an annual rate of 2.6% during this period. Productivity rose at a 3% rate, equity markets soared, unemployment rate fell to 4.4%, inflation remained low and consumer spending grew by 5.5% year-on-year (Rattner, Steven). With capital readily available, the cost of borrowing fell to record lows and lending grew at a rapid pace. With the soaring economy, the level of corporate bond defaults reached its all time lows. With record liquidity in the credit market, the economy went all out and volumes of leveraged buyouts soared. Leveraged buyouts are a sign of an ambitious take-over as the financing in such a case is mobilized principally through risky bonds that carry high interest rates. Such low rated debts swelled to 35% of the total high yield issuances in the US (Rattner, Steven). In 1994, less than 5% of the total mortgages were subprime in the US; in 2005, the figure was up to 20%. The rates of interest began to increase in 2005 after years of stable and decreasing trend (EconomyWatch.com). This led to fall in demand for houses, which brought down the house prices as well. A number of house owners who were highly leveraged on subprime mortgages found themselves neither being able to combat the increase in payment nor sell of their houses. â€Å"According to a National Bureau of Economic Research study published in 2003, the

How has culture and society influenced the way women's breasts have Essay

How has culture and society influenced the way women's breasts have been viewed throughout history - Essay Example Women breasts were still seen as being sacred in the 16th century. In the painting â€Å"The Origin of the Milky Way†, the interpretation of the painting follows closely to a story in the Roman mythology. Jupitor, the father of gods who wished to immortalise the infant Hercules whose mother was the mortal Alcmene, held him to the breasts of the sleeping Juno. The milk, which spurted upwards, formed the Milky Way in the space while some flowed down to have lilies on the ground. The sketch of the painting started in the year 15383. Juno was the sister of Jupiter and important Roman goddesses. She was known to be a protector of the Roman people and especially women, being the goddess of marriage, fertility and childbirth.4 As such, it proved that the belief in Juno was strong during the 16th century. It can also be interpreted that at that time, they knew that breast milk is nutritious and because of wars and food storage, breast milk was the best alternative for the baby. Theref ore, breasts were seen as sacred due to the main source of food provided by the women for the baby. Without breast milk, the baby might not survive. As a result, we can also say that during times of turmoil, the war changes the society which in turn, views breasts as source of milk for their children compared to sacred originally. As the society became more open-minded and comfortable with discussions about body issues, breasts were also starting to be seen as being erotic by the man. This could be evidenced from a comment made by early 16th century Clemant Marot, a French poet who once compared breasts to "lawns of milk."5 From his opinion, it implies that breasts stimulated the male sexual desire. As the society and culture becomes more open-minded, the painting, "Eva Prima Pandora" (1540) by Jean Cousin, is one of the first few paintings that have hints of lust and eroticism. According to references, the passive pose of Eve in the painting was similar to Cleopatra who was labelled as a cruel and lustful woman during that period.6 In addition, from the painting, Eve was depicted to have physical characteristics such as having long bodies and legs and round breasts. Coincidentally, most men during that period saw the characteristics she has in the painting as desirable and erotic. However, these physical characteristics of Eve were also seen as evil and lustful under the Judaism and Christianity religion due to the association with Pandora who was responsible for bringing evil into the world. Therefore, in the eye of the society during that era, desirable physical attributes like round breasts equates to evil. Unlike modern times when there is physical contact between the doctor and patient, Holland during the 17th century showed an opposite situation. From the painting, "The Doctor and his Patient" by Jan Steen, it could be interpreted that breasts were considered a private area of a woman in Holland and there should not be any physical contact

Organizational Behavior Essay Example | Topics and Well Written Essays - 750 words - 4

Organizational Behavior - Essay Example From the start of its operation, the business organization has recognized that importance of their workforce in the attainment of their organizational goals. As one of their executives put it, â€Å"employees are at the heart of our results† (Newing 2007). In order to pursue employee excellence, the company commits its resources in ensuring the continuous communication between leaders and their staff. American Express strongly believes that it can uphold its tradition of excellence by enabling the staff to learn from the experience of their leaders. Thus, training programs include pairing up a newly hired staff to their business managers who will not only gear him with the skills that he needs in order to fulfill his tasks but will also oversee his growth and development within the organization. Aside from this, the company has also established larger group forums which invite employees to hone their skills. Higher level managers are often responsible in leading these groups. It should also be noted that even managers from another line of business participate in these activities. American Express also employs mentors which are usually executives in another line of business. Staffs are benefit from this coach as he â€Å"provides a strategic perspective on the organization and long-term support through their careers.† The company’s leaders have been active on this noting that constant communication between them and the staff will not only equip employees with the necessary skills but will help the business organization in the fulfillment of its goal of maximizing shareholder wealth. In order to gain feedback in the efficiency of these programs, American Express conducts an anonymous annual survey. The company’s programs appear to be successful indicated by the high participation rate of employees. The business arena has evolved pressuring business organizations to treat their employees as significant resources which

Book Reflection--NOT A BOOK REVIEW Assignment Example | Topics and Well Written Essays - 1500 words

Book Reflection--NOT A BOOK REVIEW - Assignment Example The consequences of analysis exposed that commitment felony type, to a much less extent, institutional delinquency behavior considered heavily in decisions to raise adult portion of mixed sentence. Causes of Reoffending There is mounting recognition that institutional transgression may be an eminent cause of reoffending following the release institutionalization. It is unlucky that misbehavior when institutionalized has particularly been taken away from a comprehension of post release recidivism consequences. There is some pragmatic experience research on adult subject or juvenile delinquents. Procedures of delinquent behavior pre-incarceration, such as past delinquent and arrests adjudications that have had staples in reoffending research linking the juvenile delinquents. The absence of research on institutional misbehavior to recidivism is therefore astonishing making sure that delinquency behavior is a prime indicator of steadiness in misbehavior and many other antisocial performa nces (Trulson and Marquart, 30-60). Research Studies Even though the research is limited, some inquiry over affiliation of misbehavior to the post release recidivism for the juvenile delinquents is eminent for many reasons. First of all, the studies have shown that time institutionalization is important for several juvenile delinquents which give them the time to persist insulting on ‘inside’. For some time, at a grave pace and relatively common practice of juveniles show the persistence in criminal and other disruptive behaviors. In spite of institutionalization, there is tiny reason to think that these offenders will finish upsetting in instant period succeeding the instant period after getting done with their institutionalization (Trulson and Marquart, 70-72). Second, the institutional indicators of misbehavior are frequently the easiest recorded performances shown by aberrant offenders at the release point from the institutionalization. The delinquent history first measures and then other pre-incarceration variables regularly combined with recidivism. For instance, there are some years taken away from misbehavior when institutionalized and even further taken from the delinquent’s issue from incarceration. Existing behavior is closely linked with nearby past, the additional current behavioral systems of misbehavior may then assist to spread the comprehension of post release recidivism determinants. In fact, a rising body of literature has shown that primitive life circumstances are eminent part of elucidating the current behavior (Trulson and Marquart, 75-80). The final and the third, the connection or association among recidivism and misconduct has immense empirical implications for those people accountable for releasing the juvenile delinquents, mostly for release of most grave, chronic, or violent state leading up to juvenile offenders. The youngsters who come up to the state incarceration are most traumatic offenders in a juvenile ju stice system. Wholly, these are the offenders who still live on the growth side of total crime-age curve. These are the ones who are mostly on left hand side of offenders. When these

Defining the Good Life Essay Example | Topics and Well Written Essays - 1000 words

Defining the Good Life - Essay Example Wealth, health, a life without sorrow and pain are some of what seem to give people satisfaction, one that is said to be a good life. Perhaps it is. For the Greeks, a good life is one that shows happiness. It is then a matter of getting the most of what one has. For instance, a person who is lacking in wealth, according to the definition of the Greeks, can still have a good life depending on how he lives his life. That certain individual can either live in misery which is the extreme opposite of a good life or live so that he would make his life worthwhile and productive, a life that is flourishing. Human flourishing is a wonderful parallelism of the Greeks to a good life because it is perhaps the most accurate or closest accurate definition. Growing well is indeed one of the measures that show how a life is well-lived. It is not just a matter of living in luxury but it is also how a person lives to acquire a luxurious life, having the virtues a good life brings. This means that, in the case of wealthy people, they should not just enjoy what they have but strive to maintain and grow their wealth. However during the process, they should also maintain ethical attributes to keep them proud and satisfied with their achievements. When a person progresses or gains more wealth through illegal means or by using and abusing other people; that individual will definitely feel ashamed of himself. In fact, people who prosper in such a manner always live in fear of government authorities or their rivals and the people they have hurt. They may live in luxury, have money to burn but they do not have a good life because of the absence of the virtues they should possess. As the famous Socrates said, â€Å"The unexamined life is not worth living for† (facultyfiles.frostburg.edu). Indeed, when an individual does not examine himself, he tends to commit mistakes and repeats them time and again. Obviously, a life full of mistakes and without virtues is miserable and undesirabl e. It is not a good life. Being a philosopher, Socrates was actually pointing out to the critical examination of things, events and ideas, the contemplation, self-examination and open-minded wondering (facultyfiles.frostburg.edu) that lead to finding the reasons for everything. A good life is a life of reasonable reasons. Reasons abound but if they are well thought, they make sense and therefore show the energy put into it. However, when reasons are shallow, they often look and sound ridiculous, exposing the life of the person that is not worth living. In relation to the aforementioned discussion on having virtues, it is acquired by having a well-examined life. One who thinks about himself and knows his strengths and weaknesses would definitely be able to build up the strengths and work on his weaknesses in order for him to become a better person. For instance, when a person knows that he has talents in arts, he can do something to develop his gift and become skillful and successful regardless of his situations. A person who knows he is gifted but does nothing to improve it spends no time contemplating about what a privilege he has, has a life not worth living. Self-examination in itself is a virtue and indulging in it develops more virtues in an individual. For example, a man who examines himself develops honesty. It would be futile to examine one’s self and deny what he sees because this will cause a person to lose his virtues instead of gaining them. However, if a man scrutinizes himself and recognizes and accepts his weaknesses and faults, positive changes follow which is the development of more virtues that show what a real good life

Isaac Newton on essence of God Essay Example | Topics and Well Written Essays - 500 words

Isaac Newton on essence of God - Essay Example First was the admission that there are no causes of natural things that are true or sufficient in explaining their appearance (Newton, 54). The second rule is that due to lack of truth and sufficiency in the explanation of appearance of things, same natural effects must be assigned to the same cause. Here, he gave the example of how man and beast respire as well the difference of light from culinary fire and that from the sun. Third example was that of qualities belonging to bodies that humans can have access to during experiments and therefore such qualities can be esteemed as the universal qualities for all bodies. From this rule he deduced that all bodies are impermeable and are movable, endowed with some powers that help them in resisting motion (Newton, 54). In addition, all bodies gravitate towards the earth with a proportion of their quantity of matter. Examples of such are the way the sea gravitate towards the moon or the motion of planets towards each other. According to Newton, God is the overall creator of the universe. He states that â€Å"this most beautiful system of the sun, planets and comets could only proceed from the counsel and dominion of an intelligent and powerful Being.

Presentation in History of the English Language Essay Example for Free

Presentation in History of the English Language Essay When studying the development of English as a language, it can be argued that early modern English is perhaps the most vital point of reference. This period brings with it a richness in material that provided clues as to how the tongue developed phonetically and geographically from its roots as a secondary, regional language in an arena dominated somewhat by the French language, and largely by Latin. Although the amount of available information isn’t enough to paint a sufficient scenario of the linguistic lay of the land at the time, these materials are a great help in discerning the stages of development of the English language. During the latter age of transition from Middle English, the language was mostly spread about in regions. This period is â€Å". . . notoriously [known] as the time when linguistic variation is fully reflected in the written mode . . . † (Nevalainen 13). Due to the heavy presence of French and Latin as the dominant vernaculars, middle English didn’t have enough room to develop as a real language and was limited to regional variants that were shaped by the grammar rules of the more prominent languages at the time. This was, mostly, due to the lack of standardized spelling – it was difficult to come up with a fixed set of grammar rules if the people didn’t have any idea of how to spell the words to be used in each situation. This changed during the sixteenth century. With the shift to early modern English came the streamlined version of the language, thanks to major standardizations in the way words were spelled throughout various regions. But you can’t ever get rid of local variations in language, and the early form of modern English is no different. Most of the available materials from the period concern themselves mostly with grammar reforms and the instruction of the language. The most curious thing about these documents is that despite dealing with a language that was gaining more and more popularity as a serious vernacular, the method of instruction was still largely conducted in Latin. This proved to be difficult in unifying the language since the two tongues were different from each other both grammatically and in inflection. Alexander Gil wrote Logonomia Anglica in 1619 as an attempt to describe the chief variants of English according to region. These are the general, northern, southern, eastern, western and poetic variants. Interestingly, these are the same regional distinctions of middle English, save for the unifying general vernacular that could be similar to what we call standard English. The weakness in Gil’s study is his partiality to the northern style although this feature gives us an outstanding view of how the morphology of early modern English developed. His renditions of spelling and pronouncing some words are indicative of the Germanic roots of English, including the use of /v/ for /f/ (the example given by Nevalainen is vill for fill). Another method of dialectal segregation was recorded by George Puttenham in The Arte of English Poesie (1589). Here, Puttenham gives us a view of how early middle English was segregated according to social standing, and was focused mostly on improving the aesthetic appeal of the language by identifying the speech of the court and the aristocrats as well-sounding and favorable, as opposed to the speech of a craftsman, or that of the thieves (thieves’ cant). Still, the dominant tongue at the time remained to be Latin, and it was in Latin that the English grammar was taught and written. This was to accommodate foreigners who wished to learn English; these people learned English via the structure of Latin, whereas locals who already practiced English learned Latin through the structure of their mother tongue. The effect of Latin in the grammar manuals during the first part of the sixteenth and seventeenth centuries were apparent – the use of Latin categories, or at least a system derived from Latin, to describe English grammar left out a chunk of what formed the structural core of English, and while the regional dialects flourished, very little attention was given to them and the focus of learning instead went to the General dialect, which would eventually go on to become the basis for the structure of the language today. A lot of the development that transformed the English language occurred at this time. In Pamphlet for Grammar (1586), William Bullokar gives us insight to the transformation of the personal noun ye into modern-day you. He also noted the possible conversion of the suffix –eth ¬ (e. g. loveth) into the more economical –s pronounced with a /z/-like crescendo. The latter, incidentally, is an example of northern dialect curiosities that made it to the general dialect. The continuous development and popularity of English as a language both written and spoken led to the precursors of modern-day newspapers. Newsletters by eminent individuals were handwritten and sent out as manuscript circulations back in 1620 as a means of spreading important information around. A fair example is the Newdigate Newsletters that were addressed to Sir Richard Newdigate of Warwickshire from the Secretary of State’s office. A selection of the newsletters would go as follows: â€Å"The King of Poland desireing a nearer Correspondence with this Crowne then has been formerly and haveing sent Over to desire his Maty to be godfather to his Daughter, his Maty was preparing to send an Envoy ExtraOrdnary thither to stand for him, when the last post brought news ye young Princess was dead. † (21) This selection, in its original form, contains plenty of scripting nuances of the period – such as superscripts for the abbreviations – and resembled, in all intents and purposes, formal letters of the period. In closing, it is worth to note that while the instruction and growth of English as a language during the early modern period isn’t as clear as we’d like it to be, there really is no denying that this period yielded a huge wealth of material to study. Thanks to works like Gil’s Bullokar’s and the missives to sir Newdigate, we can continue to study and piece together the broken pieces of the puzzle of how today’s universal language evolved into what it is. WORKS CITED Nevalainen, Terttu. Introduction to Early Modern English, An. USA: Oxford University Press, 2006. 12-27

Preparation for Nursing Mentorship

Preparation for Nursing Mentorship Name: W. Effah Domain 2 of the NMC (2008) Standards for learning and assessment in practice asks mentors to ‘Facilitate learning for a range of students, within a particular area of practice where appropriate, encouraging self-management of learning opportunities and providing support to maximise individual potential.’ Supervision and supporting the learning of student nurses in clinical placement has been the professional obligation and central constituent of Nursing and Midwifery Council (NMC) registered nurses. In this essay many issues are broached, due to the limitations of space and are treated comprehensively. It is anticipated that the reader will appreciate the magnitude of the effort of NMC registered nurses to facilitate the learning of a range of students in clinical practice. The brief of the essay will use the critical and systematic approach to consider how mentors facilitate the learning of a range of students in clinical practice in selecting appropriate learning opportunities to meet individual needs. In addition, it will consider how students can be supported to critically reflect upon their learning experiences in order to enhance future learning. With the relevant literature, it will appraise the learning needs of students and the provision of a wide range of support to maximize the individual potential. The challenges of mentoring students in clinical environment will be also analysed. Finally, all the relevant evidences will be compared and contrasted and own suggestions made with examples in practice where appropriate. The NMC (2008) describes a mentor as a facilitator, an assessor and a supervisor of students in clinical practice. To Stenfors-Hayes T. et al(2011), a mentor is anyone who shares what it means to be a nurse, who can answer questions and give advice and finally one who listens and stimulates reflection. However, from a review of Chandan and Watts(2012) a mentor goes far beyond the description above and not only advises and assesses, but in addition guides and ultimately acts as role model. Due to the wide range of students and the level of knowledge, mentors play an important role in supporting students to learn from the experiences they meet during their clinical placement. Consequently, it is for mentors to select the appropriate learning opportunities that are available and can be utilised by a range of students.(NMC2008) According to Levett-Jones and Bourgeois(2012) it is significant for mentors to know what level the student is early on in the placement to enable them know their level of competence. Hence, Clarke at al( 2002) suggested that, students should be allowed and encouraged to self-evaluate their competence prior to placement. Walsh(2010) added that regardless of the stage or year a student is, they may vary extremely in their levels of competence. In practice there were two students, one straight out of school and another student with care work experience. It is noted that the level of understanding in clinical practice was different. In order to enhance their knowledge two different approaches are needed to mentor them. This was stressed by Walsh(2010)that, the understanding of the students’ level of competence is more vital as they advance in the course of their training as mentors can allocate them to perform more tasks. An important skill for students is self-confidence and students who lack self-confidences as learners hardly discover success. The lack of self-confidence may be due to the lack the opportunities to develop self-direction. (Myers and Anderson,2012). Cash(2011) added that some students are over confident and have flight idea regarding their own levels of competence and a mentor should be wary of that. The role of the mentor is to Garvey et al(2009), the facilitating learners to develop their self confidence, independence and maturity. This is supported by Rogers’ 10 principles of adult learning (1983) cited in Jaques and Salmon(2007), that mentors can facilitate in the learning when they let students participate responsibly in the learning process actively thereby enabling them to build self-confidence. In addition self-initiated learning, independence, creativity, self-reliance, self-criticism and self-evaluation are very important in facilitating the learning of the students. NMC(2008) stated that a conducive learning environment with the appropriate professional and inter professionals, can be valued in a practical way to enhance and support the learning outcomes for students. From the classic surveys in the 1980’s, a dominant factor of the learning environment is the qualified staff as well as the role of a ward manager. Not only do they provide a good learning structure and have an important effect on learning environment but can serve as role-models for clinical practice.(Quinn, 2007) However, Stuart(2007) stated that due to the frequent interactions and activities, the clinical environment is regularly noisy which makes the clinical environment unpredictable and unstable. Stuart(2013) added that most learners will perceive the clinical area as a fear-provoking area which may limit their learning. A study by Phillips(2007) stated that the term â€Å"scary†, â€Å"frightening†, â€Å"terrified† and â€Å"anxious† were used to describe their early days in practice placement. Wilkes (2006) argued that, the abilities, qualities and attitudes of individual mentors are more essential than the learning environment whilst, Quinn (2007) emphasised that students are responsible for their own learning outcomes from an environment and they are not there just to observe. Finally, learners learn in different ways. Individuals will have a dominant learning style, either visual, auditory or kinesthetic. In addition to the dominant learning style, there is often a preferred mix of different learning styles. Research shows that an average of 60-72% of adults are visual learners, 12-18% are auditory learners 18-30% kinaesthetic. It is therefore the role of the mentors to identify the dominant learning style of the students. (Britton , 2010). As 60% of adult learners have preference for visual learning, it means that mentors can support them with flip charts and things they can see. In order to enhance future learning of students in clinical practice, the NMC (2008) standards for learning and assessment require mentors to support students to reflect upon their learning experiences. Howatson-Jones(2013), stressed that it is important for the novice practitioner to develop an understanding of their role and support the learning of new skills by reflection. To do so reflection can occur within the experience or by looking back at the experience. In addition OCarrol and Park(2007), mentioned that, nurses as well students can reflect in different ways at different times. When working with a service user, students can reflect to their mentors on what is happening between them (reflection-in-action). It is also possible to reflect on the same interaction after what has happened (reflection-on-action). For the Gibbs(1988) reflective cycle is to describe what happened, feelings, evaluation, description and action plan. On 5 cue questions, John (1995) cycle enables students to break down their practice and critically reflect on the process and outcomes.(Driscoll,2007) Driscoll’s â€Å"What? model (2000) structured reflection describes the event, an analysis of the event, proposed actions following the event, actioning the new learning from that experience in clinical practice and experience practice environment.(Driscoll,2007) For Walsh(2010), it is important for nurses to adopt the â€Å"action research model† that was originally developed by Kurst Lewin(1946). It is cycle of activities with ongoing evaluation and improvement. The key stages are for nurses to reflect upon what is happening, explain what is happening, carry out a literature research, plan a change, implement it, observe, evaluate its results, amend the plan and repeat the cycle. Hinchliff et al(2008) emphasised that, the core of professional nursing practice is reflection and is a skill that may develop with experience like clinical skills, which needs to be practised and learned. To them critical reflection is looking at the individual clinical practice. It considers how the individual will act in an event and evaluate his performance against what the real situation would have been. Johns(2000) added that the practitioner can see critical reflection as a window where he can focus on his lived experience which can help him to deal with, identify and work to resolve the contradictions in his practice involving what is desirable and actual clinical practice. White et al(2006) is of the view that critical reflection is a process by which practitioners identify the assumptions central to their practice, locate the historical and cultural source of these assumptions, question the meaning of the assumptions and develop alternative ways of acting. On the other hand Hinchliff et al(2008), is of the view that, critical reflection is cognitive, emotional and experiential of assumptions embedded in actions or experience. It is a review and re-evaluation of events and reworking of concepts and practice, based on this evaluation. Subsequently, Driscoll(2007) reinforces this, by emphasising that, critical reflection provides a mechanism for mentors to support and guide students and gives the opportunity to stimulate new ideas and thinking. Therefore the role of the mentor is to provide support for the students to reflect on their practice and to give constructive feed back.(Howatson-Jones, 2013). As advocated by Levett–Jones et al(2009) students on clinical placement are encouraged by the writer and other professionals to critically reflect on their experiences. Students are supported to critically reflect on their practice using any of the reflective models that best suits them and provided with a constructive feedback on their performance. This enhances their personal and clinical development in the delivery of high quality care. According to Walsh(2010), mentors that implement reflection in their practice will be a source of inspiration for student nurses. Furthermore, feedback is part of a valuable learning and is so essential not only for students in practice but also other professionals. It helps the students by offering them a comprehensible direction on how to improve their practice.(Howatson-Jones, 2013) Hinchliff et al(2008) argued that a challenge to critical reflection is that, it is always difficult to analyse ones own event and would benefit from another’s expertise or viewpoint. So it is important for nurses to support students on placement and to critically reflect. OCarrol and Park(2007), is of the view that listening, empathy, assertiveness and managing change are additional skills that are essential for reflection. One of the disadvantages of reflection according to Walsh(2010) is the doubling of staff time and that mentors and students may reflect differently since they are not one and the same person. Furthermore, as mentors assume the role of the expert in demonstrating skills, there is a risk of feeling uncomfortable, thinking their weaknesses may be exposed. However, Howatson-Jones(2013 ), without critical reflection, nurses cannot not deliver high quality care and is a source of inspiration for students in their future clinical practice. Furthermore, when reflection takes place it enables not only the development of knowledge by the student nurses beginning clinical practice but also its articulation by qualified nurses.(Elder et al, 2011) As set by the NMC(2008) code of conduct nurses have a professional duty to facilitate students and others to develop their competence. However, Stuart(2013) stressed that clinical practice assessment is challenging and time consuming and carries with and the burden of responsibility and answerable. In addition, they face the demand of the day-to-day clinical workload with the additional role and obligation as a mentor. Furthermore, some mentors feel not recognised and rewarded for taking additional roles. (Bray and Nettleton, 2007). In Walsh(2010) opinion, mentoring is by no means a one-way-traffic. It brings with it increased professional role, being updated by and learning from the student, developing teaching skills, adding to personal profile and increased self-esteem. Mentors are hesitant to fail students due to the fear of more documentation, the university overturning the fail and dealing with disputes.(Stuart, 2013). Abbot(2009) emphasised that the relationship formed between the mentor and the student may affect the ability to conduct an objective assessment and fail a student. Kinnell and Hughes(2010) added that, the relationship between the student and the mentor to be successful depends on each respecting and understanding the other. For Casey and Clark(2011) the relationship should be a professional one and that there should be clear boundaries from the start of the placement. Mentors, for this purpose, should distinguish their association from that of a friend. By doing this, there would be balance which would give the mentor the opportunity to carry out appropriate evaluation and feedback. Furthermore, mentors should be given support by ward managers and other professionals in mentoring students.(O’Driscoll et al, 2010). This essay has attempted to explore how mentors can facilitate the learning for a range of students, within the writers practice area. In doing so, it is realised that the benefits of mentoring for the mentor, the mentee and the NHS organisation in offering an exceptional opportunities for nurses to influence and build up the practitioners of the future cannot be overemphasized. It is also established that the learning environment is crucial in maximizing the learning of students. Additionally, it is important that students reflect upon their learning experiences in other to recognise their strengths and any areas that need further development. The writer is of the view that the relationship that develops between the mentor in facilitating the learning of a range of students can sometimes become complex. From the writers own experience, it is therefore necessary that the mentor by offering support should set out the ground rules initially and should be objective and disciplined. Ultimately, mentors should exercise caution when establishing relationship with students otherwise the final assessment can be subjective. Word count 2167 Reference: Abbott H. (2009) The experiences and challenges of mentorship in clinical practice in pre-registration education, Technic: The Journal of Operating Department Practice, 5 pp.9-13. Bray, L. and Nettleton, P. (2007) ‘Assessor or mentor? Role confusion in professional education’. Nurse Education Today 27(8), pp. 848–855. Britton, J. J. (2010) Effective group coaching: Tried and tested tools and resources for optimum couching results. Ontario: John Wily Sons. 4. Burton, R., Ormrod, G. and Holland, K. (2011) Nursing: transition to professional practice. Oxford: Oxford University Press. Casey, D. C. and Clark, L. (2011) ‘Roles and responsibilities of the student nurse mentor: an update’ British Journal of Nursing 20 (15) pp.933-937 6. Cash, R. M. (2011) Advancing differentiation: Thinking and learning for the 21st Century. Minneapolis: Free Spirit Publishing Chandan, M. and Watts, C. (2012). Mentoring and pre-registration nurse education. The Willis Commission, Technical Paper 4. London. RCN. [Online]. Available at: http://www.williscommission.org.uk/_data/assets/pdf_file/0009/479934/Mentoring_and_pre-registration_nurse_education.pdf (Accessed 17 March 2014). Clarke, D., Davies, J., and McNee. P.(2002). The case for a children’s nursing skills laboratory. Padiatric Nursing, 14(7), pp.36-39. Cook, M. and Hyrkà ¤s, K. (2010) â€Å"Interprofessional and team working Issue†. Journal of Nursing Management Volume 18, Issue 3 April 2010. Oxford: John Wiley Sons Ltd Creed F. and Spiers C. (2010) Care of the acutely Ill adult: an essential guide for nurses. Oxford : Oxford University Press. 11. Driscoll, J.(2007) Practising clinical supervision: A reflective approach for healthcare professionals. 2nd edn. Oxford: Balliere Tindal Publishers. Garvey, R., Stokes, P. and Megginson, D.(2009) Coaching and mentoring: theory and practice. London: Sage Publications. Jaques, D. and Salmon, G.(2007). Learning in groups: A handbook for face-to-face and online environments. 4th edn. Oxon: Routledge Kinnell, D. and Hughes, P.( 2010) Mentoring nursing and healthcare students. London: Sage Publications. Levett-Jones, T. and Lathlean, J.(2009)†The Ascent to Competence Conceptual Framework: an outcome of a study of belongingness†. Journal of Clinical Nursing 18. pp. 2870–2879. Levett-Jones, T., and Bourgeois, S.(2009) The clinical placement: A nursing survival guide. 2nd edn. Oxford: Balliere Tindal Publishers. McKenzie, K. (2004) Mentoring: it’s a two-way street. RCM-Midwives Journal. 7 (12), 526-528. Midgley, K. (2006) Pre-registration student nurses’ perception of the hospital learning environment during clinical placements. Nurse Education Today, 26 (4), 338-345. Moscaritolo, L.M. (2009) Interventional strategies to decrease nursing student anxiety in the clinical learning environment. The Journal of Nursing Education. 48 (1). pp.17-23. Myers, S. and Anderson, C.(2012) Dimensions in mentoring: A continuum of practice from beginning teachers to teacher leaders. Rotterdam: Sense Publishers Nursing and Midwifery Council (2008) Standards to support learning and assessment in practice: NMC Standards for mentors, practice teachers and teachers. 2nd edn. London: Nursing and Midwifery Council. O’Driscoll, M.F., Allan, H.T. and Smith, P.A. (2010) ‘Still looking for leadership – Who is responsible for student nurses’ learning in practice?’ Nurse Education Today 30 pp. 212–217. Ousey, K. (2009) ‘Socialization of student nurses: the role of the mentor’, Learning in Health and Social Care, 8, pp.175-184. Phillips, B. (2007) Nursing care and understanding the experiences of others: a Gadamerian perspective. Nursing Inquiry 2007 14(1), 89–94 Price, B. (2007) Developing skills for practice. (Course study guide). Milton Keynes :The Open University Quinn F. M., and Hughes, S. J. (2007) Quinns principles and practice of nurse education: 5th edn. Andover: Nelson Thornes Limited. Rogers, C.(1983), (cited in Jaques, D. and Salmon, G., 2007) Freedom to learn for the 80. New York: Merrill Wright Stenfors-Hayes, T., Hult, H., and Dahlgren, L. O.(2011) â€Å"What does it mean to be a mentor in medical education?† Medical Teacher 2011, Vol. 33, No. 8 , pp. e423-e428 Stuart, C. C.(2013) Mentoring, learning and assessment in clinical Practice. 3rd edn. London: Churchill Livingstone Stuart, C.C. (2007) Assessment, supervision and support in clinical practice: A guide for nurses, midwives and other health professionals. 2nd edn. London: Churchill Livingstone. 31. Walsh, D. (2010) The nurse mentors handbook: supporting students in clinical practice. Maidenhead: Open University Press Wilkes, Z. (2006)The student-mentor relationship: a review of the literature. Nursing Stand 20 (37): 42–7

Features of Karakoram Glacier Surges

Features of Karakoram Glacier Surges What are the typical features of Karakoram glacier surges? The Karakoram is part of a complex of mountain ranges at the centre of Asia, where the borders of five countries all converge (Editors of Encyclopà ¦dia Britannica, 2016). Glacial surges are glacial advances at velocities up to one hundred times faster than usual (Sinha and Ravindra, 2012, p. 38). When examining Karakoram glacier surges it appears they are different to other surge clusters in the world. The surges tend to be brief events, with exceptionally high velocities, initiation and termination phases are rapid and the surges do not seem to be seasonally controlled (Quincey et al., 2015, p. 1299). One typical feature of Karakoram glacier surges is that they are short-lived events, usually lasting 3-5 years. When Drenmang Glacier surged in 1930 and 1977 both events only lasted a year (Hewitt, 2007, p. 185) and a Shakesiga Glacier surge in the 2000s only lasted 1-2 years (Quincey et al., 2015, p. 1298). Their brief nature means there have been a huge number of surges over the last 150 years. There have been 34 surges since the 1860s involving 23 glaciers. Four tributaries of Panmah Glacier have surged in less than a decade, three in quick succession between 2001 and 2005. Since 1985, 13 surges have occurred in Karakoram, more than in any comparable period since the 1850s. (Hewitt, 2007, p. 181). Although Karakoram glacier surges are generally short-lived, they are actually longer surge events when compared to surges in Alaska. Another typical feature of Karakoram glacier surges is their extremely high velocities, usually reaching 2km a-1. The Bualtar glacier experienced a mean surface velocity of 2.77 km a-1 during a 1986 surge, compared with a 146m a-1 surge during the previous summer (Copland et al., 2009, pp. 1-2). Between 2006 and 2007, the North Gasherbrum glacier surge had a velocity wave of 3km a-1 and, the peak velocity advanced from 15.5 to 18.5 km (Mayer et al., 2011, p. 908). In the case of the Braldu surge between 2013 and 2014, there was a clear velocity wave of approximately 2 km a-1 (Quincey et al., 2015, p. 1293). These velocities are the most likely cause of what makes the surge such a quick event. The Karakoram surge velocities are faster than other surge velocities across the world, where the velocities tend to reach only a few thousand m a-1. A third feature of Karakoram glacier surges is their rapid initiation and termination phases, lasting months to years. Surge initiation and termination phases refer to the start and end of the surge. Termination occurs after the surge, when the glacier has become virtually stagnant (Singh, Singh, and Haritashya, 2011, pp. 416-417). During the late summer of 2009 the Shakesiga Glacier flowed at 400 m a-1, but reached its maximum velocity of 2000 m a-1 by midsummer of 2010, indicating the initiation phase took place during winter. Shakesiga surge decelerated to 1100 m a-1 and terminated during the early winter of 2010 (Quincey et al., 2015, pp. 1292-1293). However, Alaskan glacial surges have a much more abrupt termination phase than initiation phase, tending to last several days as opposed to months (Quincey et al., 2015, p. 1297). A final typical feature of Karakoram glacier surges is that they do not seem to be seasonally controlled. Surges usually initiate during winter months when drainage efficiency is low and terminate during summer months, when drainage efficiency is high (Quincey et al., 2015, p. 1288). However, this is not the case in the Karakoram region as surges have initiated and terminated in irregular months. The Skamri Glacier initiation phase took place more toward the summer season than the winter and the Shakesiga surge initiated and terminated during winter months (Quincey et al., 2015, pp. 1292-1293). This suggest that Karakoram surges are thermally rather than hydrologically controlled, coinciding with high-altitude warming from long-term precipitation and accumulation patterns (Quincey et al., 2015, p. 1290). If Karakoram glacier surges are thermally controlled it may explain why their features are different to other surge areas in the world. The features of Karakoram glacier surges are an anomaly when compared to other surge areas in the world, such as Alaska, although they do share many similarities with Svalbard glacier surges. Their characteristics have led many geographers to the conclusion that they are thermally controlled and this could be a possible cause of their differences compared with other glacier surges. Yet the dominant surge mechanism still remains unclear. Reference List Copland, L., Pope, S., Bishop, M.P., Shroder, J.F., Clendon, P., Bush, A., Kamp, U., Seong, Y.B. and Owen, L.A. (2009) Glacier velocities across the central Karakoram, Annals of Glaciology, 50(52), pp. 41-49. doi: 10.3189/172756409789624229. Editors of Encyclopà ¦dia Britannica (2016) Karakoram range | mountains, Asia, in Encyclopà ¦dia Britannica. Available at: https://www.britannica.com/place/Karakoram-Range (Accessed: 10 October 2016). Hewitt, K. (2007) Tributary glacier surges: An exceptional concentration at Panmah glacier, Karakoram Himalaya, Journal of Glaciology, 53(181), pp. 181-188. doi: 10.3189/172756507782202829. Mayer, C., Fowler, A.C., Lambrecht, A. and Scharrer, K. (2011) A surge of north Gasherbrum glacier, Karakoram, china, Journal of Glaciology, 57(205), pp. 904-916. doi: 10.3189/002214311798043834. Quincey, D.J., Glasser, N.F., Cook, S.J. and Luckman, A. (2015) Heterogeneity in Karakoram glacier surges, Journal of Geophysical Research: Earth Surface, 120(7), pp. 1288-1300. doi: 10.1002/2015jf003515. Singh, V.P., Singh, P. and Haritashya, U.K. (eds.) (2011) Encyclopedia of snow, ice and glaciers. Dordrecht: Springer Verlag. Sinha, R. and Ravindra, R. (eds.) (2012) Earth system processes and disaster management. Germany: Springer-Verlag Berlin and Heidelberg GmbH Co. K.

Karl Marxs Communist Manifesto Essay -- Communist Manifesto Essays

Karl Marx's Communist Manifesto Faith and Reason Communism can seem very desirable. â€Å"It argued a world without war, in which the meek and the disadvantaged would share without distinction, the anticipated material and spiritual abundance generated by advanced.†(Gregor 19) This seems as though it would be the ideal form of government but in reality it is far from that. I will tell you about three of the most powerful communist countries of the twentieth century. The countries that I am talking about are the Soviet Union, or Russia as it is called today, the Peoples Republic of China, and Cuba. Communism is a theory that states that society should own all property. There should be no private ownership and labor is organized so that all members of society will benefit. Communism is based on the theories of Karl Marx and writing, â€Å"The Communist Manifesto.† The start of communism in the Soviet Union took place in October of 1917. At this time V. I. Lenin seized power. Lenin made many changes such as the New Economic Policy or NEP. This made most of the industry in the Soviet Union property of the people. This meant that most of the means of production was governmentally owned. Lenin and his new form of government achieved great things in the Soviet Union such as the end of civil war against the Czarist military system. One key but not very much liked rule, in communism, was the censorship and subordination of interest groups such as trade unions was enforced so that the new governments policies would be accepted. Then in 1924 Lenin died. His predecessor was a man by the name of Joseph Stalin. Stalin rose to great power and controlled most of the political power along wit... ... property of all the people over all fundamental means of production and the suppression of all exploitation of man by man.†(Constitution of Cuba) So you see, communism is not as desirable as it sounds when you first hear about it. I could only imagine our society, today, as a communist society. I hope you see all of the hardships caused by communism and are thankful for the blessings we are blessed with here in the United States and any country that is not a communist one. Works Cited 1. Brzezinski, Zbigniew . The Grand Failure: The Birth and Death of Communism In the Twentieth Century. New York : Charles Scribner’s Sons, 1989 2. Gregor, A. James. The Faces of Janus-Marxism and Fascism in the Twentieth Century. New Haven and London: Yale University Press, 2000 3. Cuba Facts, (19 Nov. 2001)

I/O Analysis of Essay -- Film Analysis

The 1999 comedy film â€Å"Office Space† depicts the working life of three main characters at an IT firm. The film has gained a cult following and many of the scenes and lines from the movie have become ingrained in the popular culture. The movie â€Å"Office Space† is comprised of several character types and situations that are familiar not just to workers in the field of Information Technology, but across the spectrum of the work world, especially the office environment. Several scenes will be examined here in detail and analyzed in regard to the I/O principles of motivation and leadership. Introduction â€Å"Office Space† is a 1999 film by Mike Judge that lampoons the corporate office environment. The film’s protagonist, Peter Gibbons, is a software programmer at IT firm Initech. whose mind-numbing primary duty is to comb through untold lines of the company’s existing computer code to upgrade their software to be â€Å"Y2K† compliant. Peter is joined in his workday misery by his two friends, Michael Bolton and Samir Nagheenanajar. Bolton endures constant irritation of people asking him if he’s related to the famous singer. Samir can’t understand why people can’t pronounce his name correctly, a running joke throughout the film. Most of the film revolves around the interactions between Peter and his condescending, out-of-touch boss, Bill Luhndberg, who spends much of the film wandering the maze of cubicles with his coffee mug in hand, reiterating meaningless policy edicts. Making continual brief appearances throughout the movie is Milton Waddams, a shy, reclusive employee who was laid off some years prior to the events of the film, only nobody told him and an accounting error caused him to continue to receive a paycheck. A main source... ...o productivity and morale. In D. Cartwright, & A. 663 Zander (Eds.), Group dynamics: research and theory. Elmsford, NY: Row, Peterson ---- Supportive supervisor communication as an intervening influence in the relationship between LMX and employee job satisfaction, turnover intentions, and performance – Published in Journal of Behavioral Studies in Business Volume 5 Bandura, A. A. (1997). Self Efficacy: The Exercise of Control. (1st ed.). New York: W.H. Freeman and Company. Herzberg, F. "The Motivation-Hygiene Concept and Problems of Manpower", Personnel Administration (January–February 1964), pp. 3–7. Vroom V H. Work and motivation. New York: Wiley, 1964. 331 p. [Carnegie Institute of Technology, Pittsburgh. PAJ Author, A. A. of chapter (Year). Title of chapter. In A. Editor, & B. Editor (Eds.), Title of book (pp. 123-452). City of publication: Publisher.

Dadaism And Surrealism

Introduction: The 19th. Century was an era of invention and discovery. The horrors of the First World War led to widespread social trauma. People found consolation in art and literature, and used it as a way to express their outrage caused by the war. People demented a form of expression that was honest, realistic, and critical of political and social behaviors. This Disillusionment following the war manifested itself in a number of ways, sparking artistic, literary, philosophical, musical, and cultural movements.In contrast to pre-war artistic movements, such as Impressionism, post- ar art became bleak and cynical, changing the rules, abandoning tradition. Literature mirrored the artistic movements in exposing the atrocities committed during the world war. Some people were revolted by nationalism and what it had caused; so, they began to work towards a more internationalist world through organizations such as the League of Nations. Pacifism became increasingly popular. Others had th e opposite reaction, feeling that only military strength could be relied on.Dadaism Dada or Dadaism was a post-World War I cultural movement in visual art as well as literature (mainly poetry), theatre and graphic design. The movement was originated in Zurich and Trace in 1916. This movement was a protest against the barbarism of the War. Its works were characterized by a deliberate irrationality and the rejection of the prevailing standards of art. There was also a rejection of war politics and social organization. Characteristics: Dada artworks allow the viewer to interpret artworks in a variety of ways.It was an artistic revolt and protest against traditional beliefs of a pro-war society, and also fought against sexism/racism to a lesser degree. It was an anti-war movement created by artists around Europe as a way to express he troubles and traumas within societies affected by the war itself. Influences by Futurism, Cubism and Expressionism Collage Technique of cutting pieces of paper items and including items such as transportation tickets, maps, plastic wrappers, etc. To portray aspects of everyday life.Photometer Dadaists used scissors and glue rather than paintbrushes and paints to express their views of modern life through images presented by the media. Photometer utilized actual or reproductions of real photographs printed in the press. Key figures: Tristan Tsar (1896 – 1963) was a Romania avian-garden poet, essayist and reference artist. Also active as a Journalist, playwright, literary and art critic, composer and film director, he was known best for being one of the founders and central figures of the anti-establishment Dada movement. Hannah Hooch (1889 – 1978) was a German Dada artist.She was one of the originators of photometer. Francis Pica (1879 – 1953) was a French painter, poet, and typographic, associated with Cubism, Abstract art, Dada and Surrealism. Surrealism Surrealism is a cultural and artistic movement that began in the sass's in Paris. It is best known for its visual artworks and writings. The movement spread around the globe, eventually affecting the visual arts, literature, film, and music of many countries and languages, as well as political thought and practice, philosophy, and social theory. The aim was to â€Å"resolve the previously contradictory conditions of dream and reality. Artists developed painting techniques that allowed the unconscious to express itself. The goal of Surrealist artists was not to produce lifelike replications of people or objects, nor were these artists concerned with creating works of delightful abstract beauty to delight the eyes. They were instead focused upon using all forms of art as a meaner to express the real functioning of the human mind. Fraud's work with free association, dream analysis, and the unconscious was of utmost importance to the Surrealists in developing methods to liberate imagination.Surrealism in all its forms is highly concerned with dreams and the subconscious mind. Surrealist art does not shy away from shocking, sexual or violent imagery; artists within this school actively sought to push the boundaries of what was considered socially acceptable and artistically valid. Surrealist literature Lit ©return contained automatism works and accounts of dreams. Examples of Surrealist literature are Artist's El Pees-Nerds (1926), Argon's Urine's Count (1927), P ©retest's Death to the Pigs (1929), Creel's Mr.. Knife Miss Fork (1931), Shades Headway's the Blind Owl (1937), and Bretons Sure la route De San Romano (1948).Surrealist films Early films by Surrealists include: Un Chine Nodal by Luis Bundle and Salvador Dali (1929) L'?GE door by Bundle and Dali (1930) Music by Surrealists Jazz and blues music were very important during this movement Key figures: Salvador Dali was an Spanish painter and filmmaker whose melting clocks and five- egged stick animals are easily recognized throughout the world. Like the other Sur realists, Dali sought to explore the nature of the artist's true self by embracing the marvelous, irrational, subconscious areas of the mind.The Persistence of Memory is a painting by the famous Spanish surrealist artist Salvador Dali. The original title of this painting is â€Å"La persistence De la memoriam† and it depicts a fetus-like head lying on the ground, like a fish that was washed ashore and now decaying after a lost struggle gasping for air. There are four watches in this painting, three of which appear to be molten, as if made out of cheese. The only watch whose structure doesn't appear to be malformed – unlike other watches it is orange in color – is sitting on a desk-like object.The ants seem to have found a point of interest in the centre of the orange watch. It possibly derives its meaning from Sigmund Fraud's work on psychoanalysis because Dali painted it during his psychoanalytical era of painting. Interpretation 1: The persistence of memory me aning theme: the drooping backstretches possibly suggest the irrelevance of time during sleep. In other words, when we are asleep, or not conscious, the time does not persist, but memories do. Interpretation 2: Yet another interpretation of this painting may, through the use of symbolism, suggest Einstein theory that time is relative and is not fixed.Conclusion Art movements are born out of the need for people to express their reactions to social, political and religious changes. Whether they accept them or openly disdain them the goals are equal in velocity: To promote their perspective of current changes. In most situations, new movements will gradually appear on the art scene. As the movement grows it will offer the artists an opportunity to explore new philosophies hill extending an invitation for them to enlist among the ranks, adopt some of the ideas or continue to remain loyal to their current trend.The new movement will no doubt meet with resistance from critics and patrons alike, who usually perceive the new movement as nothing more than an unsolicited crusade with little or no hope of survival. The artists, on the other hand, adamant that the message conveyed through their art is critical, will continue to push forward with their movement until it gains acceptance or has reached its apex and has nothing new to offer in the way of ideas.

Consumer Promotion Essay

I expect this report to fulfill the requirements of my internship program (BBA 449) at Unilever Bangladesh Limited. I have put in my best efforts to make this report a success. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a relational study. However this has obviously been a great source of learning for me to conduct similar research studies in future. I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thanking You. Sincerely yours, Muhammad Mashfiq Huq ID# 0131001 Acknowledgements In preparing this report a considerable amount of thinking and informational inputs from various sources were involved. I express my sincere gratitude to everyone who contributed towards making this research report possible. Major contributions were received from officials at Unilever Bangladesh Limited and Independent University, Bangladesh. First of all I would like to thank the authorities of Unilever Bangladesh Limited to give me the prized opportunity to do my internship at their prestigious organization. The experience and knowledge gained at Unilever Bangladesh Limited helped me immensely to address and understand all the elements related to my report, which I otherwise would not have understood so well. I would like to specially thank my supervisor at Unilever Bangladesh Limited, Mr Rajeeb Bhattacharjee, Product Group Manager for Wheel, for his absolute support, co-operation and encouragement that he extended to me from the very first day. In spite of having a very busy schedule, he made sure in every way that I acquire the best possible exposure and knowledge during my tenure as an intern under him. My sincere gratitude goes to my internship supervisor Mr. Muzahid Akbar, for encouraging me at the very first place, to undertake such a relational study to fulfill my internship requirements. He gave all the time and attention, which I needed to complete my research and compile my report in as much orderly way as possible. Last but not the least I would like to thank the respondents of my survey, for sparing the time to fill out the questionnaires. This research would not have been possible without their valuable inputs. Correlation matrix of the study variables 3. Stepwise regression on Product Quality Perceptions 4. Stepwise regression on Brand Loyalty 13 15 16 17 Executive Summary This paper is directed towards exploring the relationship between consumer promotion, price perception, product quality perceptions and brand loyalty in the detergent market of Bangladesh. Through sizeable literature review and discussions it is known that there is considerable correlation that exists among the study variables mentioned above. The data sampling was conducted on the customers of different brands of detergents. A structured questionnaire was used to find out the views of people regarding consumer promotion in detergent brands, price perceptions about the promoted brands of detergent, product quality perceptions about those brands and also to find out about brand loyalty in the detergent markets. A correlation analysis and a stepwise regression analysis were run on the collected data to analytically explore the relations and their extent. It was found that consumer promotion is positively correlated with the product quality perceptions and brand loyalty of those brands. Meaning that if a person views the consumer promotion positively, then his/ her perception of the product quality about a promoting brand will be proportionately high. It also means that the chances of the same person being brand loyal towards that brand would also be high. There is a positive correlation of price perception with perceived quality and brand loyalty. According to this, if the perceived prices of the promoted brands are fair then it would have positive effects on product quality perception and brand loyalty of that brand. It has also been found that product quality perceptions about promoted brands are positively correlated with brand loyalty of those brands. Overall consumer promotions are expected to give positive results with the people who have positive views about consumer promotion and who can be influenced by promotional efforts. So while deciding about consumer promotion it should be thought in advance that who is the consumer promotion activity aimed at. This way wastage of large amounts of money can be avoided by spending on ineffective consumer promotion activity. Every effort should be given to make the consumers think that the prices of the promoted brand are fair, even when there is no promotional activity is undertaken. Though there is a tendency in the detergent market to provide frequent promotional offers, yet the perceived quality should in no way go down because there is a good possibility that the brand loyalty would also go down. Introduction Bangladesh has a detergent market of about 8. 8 billion taka of which Unilever occupies a share of 30% making it the market leader. The major competitor brands in the detergent market for Unilever are Keya, Chaka and Tibet. To fight this steep competition the above mentioned companies constantly run consumer promotion in hope to sell more than the respective competitors. Although this strategy worked well at first but with the passage of time, the intense consumer promotions have done little to prevent Unilever from loosing shares to its competitors. In 2004, Wheel, Unilever’s largest detergent brand ran about nine consumer promotions where as in 2005 it ran no consumer promotions at all. Consumer promotion over all is a very expensive affair. Unilever has the largest brands of detergent and so the cost of providing a consumer promotion offer is also large by the same proportion. Besides the competitor brands are known to involve in some unfair practices. They pay a very low wage rate to their labours so overhead costs are low, they under invoice their imported raw materials so that they can evade import taxes and other duties, so they save a lot of money in the process. They can then utilize this money for consumer promotion and other competitive activities that can earn them a higher share of the market. Therefore it is imperative that consumer promotions and other dependant elements have to be studied, to make sure that if a consumer promotion activity is implemented it is a highly effective one. This way, precious monetary resources have the minimum chances of being wasted. To understand the competition in the detergent market better price perceptions and product quality perceptions about the brands of detergent on promotion are also considered being worth studying. To look at market share issues, the brand loyalty element should also be explored. Statement of the Problem There are many companies that are operating to serve the detergent markets; as a result the competition has heightened. Consumer promotions are being heavily used in the detergent markets to increase sales of each available brand. Consumer promotions, when implemented use up a lot monetary resources. Failure to implement the consumer promotion activity effectively may result in major loss of money. Purpose of the Study The purpose of this research is to explore the relationship between consumer promotions, price perceptions with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Research Timeline 2005 2005 2005 2005 2005 October November November 20 November 28 December 6 Research proposal writing and literature rivew Data collection (surveys etc. ) Data analysis and interpretation Draft submission of research report Submission of research report Limitations There are vast amounts of information and write-ups relating to the topics of this research that are present in the internet and various other sources, but it was not possible to gain access to many such information. So missing out some important aspect of the discussed topics can be a possibility. There is a major time constraint in doing the research work and preparing the report, a much larger pool of information could have been dealt with if there was more time to analyze them. A minimal sample size will be used for this research; if a larger sample was taken into consideration the research would have been more accurate. The survey will be conducted in Dhaka city which could be a possible reason for the people’s mind set to be similar and survey results not being very different from each other, the results could be different if people from outside metropolitan cities were brought under consideration. Review of Literature Consumer Promotion Sales promotions as we know is a very important component of marketing promotion. Consumer promotion (e. g. coupons, samples, contests, sweepstakes, and price packs) is a part of sales promotion that is targeted towards the final buyers of consumer products (Kotler and Armstrong, 2002). There can be various types of consumer sales promotion some are incentive based while others are communicative in nature (Kotler et al. , 1999; Tellis, 1998). The incentive based promotions can be price – oriented promotion or non price-oriented promotion. According to Britannica (article 21279) advertising presents a reason to buy a product but consumer promotion offers a short-term incentive to purchase. Consumer promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value. Thus, especially in markets where products are highly similar, consumer promotions can cause a short-term increase in sales. Abraham and Lodish (1987) stated that many consumer goods categories sold 90% of their volume on special deals which is a result of consumer promotion. Consumer promotion is thought to be a tool that helps manufacturers and retailers to achieve their objectives of generating sales (Alvarez and Casielles, 2004). They also stated that the influence of sales promotions on the consumer will also depend on the consumer’s characteristics Price Perceptions According to Schiffman and Kanuk (2004) price perception is about how customers see a product’s price, as high, low or fair. They also stated that perception of price unfairness affect consumers’ perceptions of value and ultimately their willingness to buy a product. According to Moore et al. (2003) years of research concerned with price show both positive and negative perceptions serve as marketplace cues. Several studies have also portrayed the role of price perceptions as an attribute to success (Jiang and Rosenbloom, 2004). When the price perceptions are high this is a sign of positive quality, prestige and status (Moore et al. , 2003). The concept of reference price is related to price perceptions. Schiffman and Kanuk (2004) stated that reference price is the price the consumers use as a basis for comparison in judging another price. It is through reference price that the price perception of a brand of product is formed. When the consumer plans to buy a product, he or she will judge prices comparatively with the reference prices in order to determine whether the price is acceptable or not (Alvarez and Casielles, 2004). They also stated that, a result of consumers’ comparison between the prices and the reference price, potential losses and gains emerge. The consumer perceives a gain when the reference price is higher than the observed price. If the observed price is higher than the reference price, the consumer experiences a loss. Product Quality Perceptions Product quality perceptions represent consumer judgment about the superiority of a product, which the user-based approaches think is essential in describing quality (Forker et al. , 1996). Bundles of attributes together represent a certain level of quality, which therefore provide utility to the customer (Snoj et al. , 2004). The benefits are measured through a perceived level of quality (level of working superiority), a bundle of attributes in comparison with the consumer’s expectations. Schiffman and Kanuk (2004) stated consumers often judge the quality of a product on the basis of a variety of informational cues that they associate with the product. They also stated that the cues can either be intrinsic or extrinsic. Intrinsic cues are related to the physical characteristics of the product itself, like size, colour, flavour, aroma etc. The extrinsic cues on the other hand are related to elements that are put together with the actual product like packaging, pricing, advertising etc. The perceived quality of products and services is central to the theory that strong brands add value to consumers’ purchase evaluations (Low and Lamb, 2000). Brand Loyalty Brand loyalty is the ultimate desired outcome of consumer learning (Schiffman and Kanuk, 2004). According to Rawly and Dawes (1999) brand loyalty is the likelihood of positive attitudes and behaviours of consumers towards a particular brand, this could amount to repeat purchase and positive word of mouth. They also stated that a loyal customer base is an asset for a company and it reduces the need for seeking new customers. It is also a known fact that retaining current customers requires less money and effort than getting new ones. The strongest measure of brand value is the loyalty a company produces among customers (Aaker, 1996). According to Quester and Lim (2003) brand loyalty is known to have two components, namely attitudinal loyalty and behavioural loyalty. Behavioural loyalty is related to consistent purchase behaviour of a specific brand; it is the consumer’s overt purchase behaviour (Dikempe et al. , 1997) while attitudinal loyalty refers to a highly favourable attitude towards a particular brand. Rowley and Dawes (1999) stated that to understand brand loyalty better the following components of attitude model should be considered: 1. Cognitive component – associated with a â€Å"rational† decision making based on informational determinants. 2. Affective component – associated with emotions and feelings about the product or service. 3. Conative components – associated with a behavioral disposition. Relation between consumer promotion and product quality perceptions A primary reason for consumer promotion is to give an impression of greater quality and appeal to the potential customers (Alvarez and Casielles, 2004). Sales promotion influence the relative weighting of the utility factors and extends the perceived quality (Groth and Dye, 1999). Sales promotions can offer many benefits, the most obvious being monetary savings, and also motivation to perceive higher quality, convenience, value (Quock and Uncles, 2005). The way a consumer promotion is framed is likely to effect consumers’ perceptions of price, quality, value, and purchase intentions (Munger and Grewal, 2001). Ong (1997) on the other hand stated that there is a danger of unfavorable consumer perception as a result of consumer promotion activity like bonus packs etc. Consumers tend to think that at the normal price or offering they over pay for a given level of quality, so their quality perception is affected. Relationship between price perception and product quality perceptions The more quality a product possesses the more utility it contains and the more its price should be in the market (Sjolander, 1992). According to Sjolander (1992) it is very much expected that there is a very strong positive relation between perceived price and perceived quality. Perceived quality explains a considerable portion of the variance in the price the consumers are willing to pay for different brands (Low and Lamb, 2000). Unfavorable price perceptions may have a direct effect on customer intention to switch to a different brand, because the consumers might think that the price does not match quality (Jiang and Rosenbloom, 2004). Companies sometimes attempt to appeal to uninformed consumers by using high prices from start as a signal of high quality, with the belief that if they perceive the price of their products to be high then they automatically perceive the product quality to be high as well (Kalita et al. , 2004). Relationship between consumer promotion and brand loyalty According to Alvarez and Casielles (2004) promotions can have, as an effect, the consumer acquiring a brand that he or she would not otherwise try. They also stated that categories of products whose buyers are very loyal, consumer promotion activity like coupons etc that reward the loyalty could have a bigger effect. Srinivasan and Anderson (1998) acknowledged that many times sales promotions are used by new entrants to break consumers’ brand loyalty toward established brands. In the short run, established brands may be able to ignore sales promotions from new brands without serious loss of sales. Over the longer run, however, unless proper defensive and counter-offensive strategies are developed and implemented, established brands can gradually lose their loyal customer base. Dawes (2004) on the other hand stated that repeat buying rates that buying a brand on promotion decreases the likelihood of a subsequent purchase of that brand. Relationship between price perception and brand loyalty Alvarez and Casielles (2004) stated that when the consumer perceives a loss, the utility that the provides (brand) will diminish, and with it the likelihood of purchase will also go down. If, in contrast, the consumer perceives a gain, he or she will be more inclined to purchase the brand. Price perceptions are expected play an increased role in determining both post-purchase satisfaction and brand loyalty (Jiang and Rosenbloom, 2004). According to representative research higher perceived prices leads to expectation of higher perceived quality and value, in turn lead to higher levels of satisfaction of customers, greater levels of customer loyalty and retention and to a greater success of organizations (Snoj et al. , 2004). Relationship between quality perception and brand loyalty According to Ruyter and Wetzels (1997) the perceived quality is often viewed as a pre-requisite for loyalty and that perceived quality contributes positively to increase loyalty. They also stated that the influence of quality on preference loyalty generally varies per industry. Boulding et al. (1993) found positive relationships between quality and repurchase intentions and willingness to recommend to others. Because product quality perceptions influence value, efforts of marketers have focused on improving product quality in order to enhance perceptions of value, and consequently purchase intentions leading to loyalty (Grewal and Munger, 2001). The loyal customers, who gave indication that they would return, will be the internal level for managers to improve their quality in order to increase customer loyalty (Bowen and Chen, 2001). Research Question The following questions have to be addressed for the study: 1. Is there any significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh? 2. Is there any significant relationship between price perception and product quality perception in the detergent market of Bangladesh? 3. Is there any significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh? 4. Is there any significant relationship between price perception and brand loyalty in the detergent market of Bangladesh? 5. Is there any significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh? Hypothesis The hypothesis that can be derived from the research questions are: 1. There is significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh. 2. There is significant relationship between price perception and product quality perception in the detergent market of Bangladesh. There is significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh. . There is significant relationship between price perception and brand loyalty in the detergent market of Bangladesh. 5. There is significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh. Development of Conceptual Framework †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception Figure 1 . Model 1: Conceptual Framework of research variables †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception †¢ Brand Loyalty Figure 2. Model 2: Conceptual Framework of research variables Methodology Research design The illustrations of the conceptual framework model 1 and 2 (Figure 1 and 2) above gives a visual idea of the relationship and structure that exists among the study variables. The main purpose of the research is to assess the existing correlation among the variables. This research is about exploring and understanding the relationship that exists between consumer promotion, price perception with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Here in the first model (figure 1) the independent variables are assigned to be consumer promotions and price perceptions. The dependant variable on the other hand is product quality perception. In the second model (figure 2) the independent variables are consumer promotions, price perceptions and product quality perceptions, in this case the dependant variable is brand loyalty. So the researcher is attempting to find out, if any changes in the independent variable have a changing effect on the dependant ones as well, thereby proving that a relationship exists. The researcher also tried to find out the degree to which a change in the dependant variables has an impact on the independent ones, in other words the degree of relation is also explored here. Therefore the correlation study was chosen for this research. Sampling method The required data for this research was collected from the regular customers of detergents. There was no particular sample frame available for this research so convenience sampling was used, as it is also the cheapest and the easiest methods of sampling. The sample frame for this research consisted of shoppers (mainly house wives) at different shopping centres and stores etc, and also the parents of school children were included. In the shopping centres the researcher surveyed the people who seemed to be the most appropriate respondent for this kind of survey. The parents of kindergarten students, who spend time waiting for their kids outside the schools, were also surveyed, because they usually have a lot of time to spare and can give valuable inputs. Due to time constraints the survey was conducted in Dhaka city only. Over all there were about a 104 people who participated in the survey. Survey instrument A structured questionnaire was used to collect data. The questionnaire consists of different parts to gather information on the different variables under considerations. The questionnaire is the best instrument for the survey in this case because, for a correlation study the sample sizes have to be very large as it is quantitative in nature, so surveying so many people with personal interviews or observations would be next to impossible. With questionnaires, no responses of the respondents can be missed out. It gives more time to the respondents to think and then give the answers. And it is a quicker and cheaper way to conduct the survey. Questionnaires can be conducted in any environment, with minimum influence of the outside environment. Questionnaires also have the advantage of keeping the personal details of the respondents confidential. A sample of the questionnaire has been attached in the appendix.