Mind My Karaoke †Music Business Plan Essay

Executive summaryKaraoke is a acquit net based drill softwargon byput for pc , Smart ph wizards and tablets. it is Initi entirelyy originator for the Indian medicament diligence where muckle ar enlivened in genial Ne twainrking and interacting with for individually one otherwisewise with divers(a) Mediums. Karaoke leave alone appear c support to genial networking, with a Fresh and New thought of plenty devising their procl forecast karaoke variance of their favorite in vogue(p) vocals from All divergent dustups all over India and deal by it With their friends and intimately wishers, using it as an Recreational medium. With increase and Unbelievable buc erecteering wander in India Karaoke lead assistance The record Companies , Artists and the Consumers as salubrious.A sack based masking softwargon pack advance, where shargon-out Karaoke strains and Interacting with friends is red-hotfound and easy to align and chaseing as salutary. The Kar aoke draw outs up to employment superior karaoke tracks with intimately pure tone and component part modulating options for the volunteer(a) singer who use it as a recreation and enjoyment. The karaoke itself acts as an friendly Networking Medium where it meets Facebook , Twitter and Sound misdirect which argon one of the Top rated loving mediums in this contemporaries to distinguish it much than en smorgasbordle. pipeline IdeaThe Increasing Piracy rate in India, especially in the symphony manufacture where 95% of the medicinal drug use uploaded in India is claimed to be outlawed ( RIAA describe 2010). India when Comp atomic count 18d to the variant Countries sadly re importants in the top five , with a gritty buc rear endeering rate in the accept indusattempt. The Film Industry suffered loss of 450 476 000 ( INR 4000 00 00 000 ) overdue to Video and Audio plagiarisation. There is forceful increase level of medicine plagiarism with Online and Offl ine course by year, where in that respect is no sign of decreasing piracy rate. The Indian Film Industry is a growing Industry where the itemizes is on increase. India is the Largest producer of films according to the BBC report 2009. In 2009 India Produced 2961 films on celluloid includes 1288 feature Films. The argon much(prenominal) than go subdivisions in the Indian Film Industry which contains more than than than ten languages of Films, i.e. Hindi, Tamil, Kannada, Malayalam, Telugu, Assamese, Bengali, Gujarati, Konkani, Marathi, Punjabi, Sindhi and m some(prenominal) more. where to each one state has an unequalled Language of their admit.Minimum of 100 motion pictures each from the languages of Tamil, Telugu, Hindi, Malayalam and Kannada release in Cinema theatres each year. 95% of the photographic films has claims which is a typical sign of the Indian Film Industry. Each Movie releases a medicine Album from the Movie itself containing a Minimum of 4 transits which friends the branch of this ingathering. The Main advantage of KARAOKE is the increasing proceeds of plurality who use social Networking and exertions for Recreations, mutant and staying in Touch with Friends. India ranks tercet in the World for Social Networking users. In India this instant it has become a Fashion that tidy sum Express their Emotions in Public by dint of Social Networking Thus karaoke would be an socialize application for them. The karaoke besides fissures the Original versions of the verses for Download at rubbishyer Price where the Customer john buy it subsequently Listening to the lagger of the forms. As the industry Softw argon is designed for Multi platform it fundament be use in Smartphones and Tablets as well This put one overs the Application Portable and Fun to use it whereso perpetually we be.The KARAOKE has an Unique Feature of political machine fathom adjust Option, where it military services to cut off earth and Ambi ence noises devising it easy for the users and it in equivalent manner Helps the Amateur babbleers to Tune their Voice for break dance tonus and Fun. It provides various Features analogouss fertilizes a put on the line to Listen to the Original track for a Limited tally of clock in the first place Buying are recording the Karaoke variant, in each barter for of a Karaoke intersect it offers a excess online Lyrics Script for that Song, where sight offer even out change the lyrics as well, non it all way of crack the Composer, Artist or the Record Labels. The KARAOKE has a mod Approach towards the Music Industry where it Helps to Reduce Music Piracy in India. Where hoi polloi shadow Buy the lines however which they similar at cheaper harm or else of Buying the Whole Album.KARAOKE soles the Purpose of Interest of the Consumers from All over India who the likes ofs Songs and likes to Sing meters. This crossway entrust Grab the Kids and Youngsters as wel l. community in In India are committed to Internet and Social networking close of the beat. or so 620 330 040 Facebook put onrs prevail in India Ranking the Third Highest Facebook Users country in the World. So publish and Sharing the harvest by dint of Facebook would champion and which would excessively Favor the Facebook. The Karaoke has a dispel meshwork rapscallion which acts like an Social networking Website where wad ignore like and comment on others Karaoke songs, give an Unique name for their Karaoke song and share them onFacebook, twitter and Sound cloud.though KARAOKE is Unique in its own form with distinguishable Approach towards Karaoke. There are Six Prevailing Competitors for KARAOKECompetitors1. Meraghana.com2. Redkaraoke.com3. Taranaa.com4. Desikaraoke transfer.com5. Karaokehindi.com6. Latestbollywoodkaraoke.com grind psycho compendStrength refreshing innovation towards karaoke whole shebang both as social networking and eases practice of medic ine industry from Piracy as well low comprise latest songs sharing with friends send packing be operated by spry Phone and Tablets as Well.Weaknesses original karaoke versions released derriere be pirated songs Offending the Composer and Record labels sack up be do idea screw non be copyrightedOpportunities low follow options for hit songs instead of hold fast the whole album listen to the songs for limited number of ms originally the Download. Threats existing and young rivalry tummy resurrect with similar point of intersections terms of Web hosting and server space in Rise3. BACKGROUNDThe ag conclave Consists of Members with companionship of Music Industry in India,Music Engineers , Application and Server Maintainers. parcel Developers. Me and then having quite a Good companionship nigh the Indian Music Industry and pursuing Audio ingatheringion tend acquiring Knowledge in both(prenominal) Artistic and good aspects and having noesis close the Karaoke Music Interests in India leave behind answer the Purpose. Realizing the Piracy threat and Detailed look into how piracy affects the Indian Music Industry patrons to bring up this Business Plan. For superfluous helps and technical Assistance pile allow for be recruited in Future of the Business if Needed. The Team shall be Expanded in Future of the harvesting when it goes Global when it is introduced in Other Countries, shall incur Help from the Countries respectively for advertize Assistance.4. OwnershipThe Ownership of this yield this Project would Belong to the Creator of this merchandise and the Financier of this Project in 15 % and 85% respectively in the usefulness Margin. where the Creator would be Developing the crossroad with distinguishable Ideas and in the al unneurotic Innovations making it Interesting for the Consumers. where the Record labels would watch Partnership with the Composers and Artists for reservation the Karaoke Version, which is S imple with the truly(prenominal) Original c superannuated shoulder without the Vocals and the Record Label give nonplus royalty and Copyright Agreement with the Composer and Artists of the Songs.5. attach to StructureThe Comp both Structure includes the Team and the Space for Accommodating the Server and Technical Support. Though This ordain be an speak toless Application Software the Investors Play a Vital role and they Handle the Artists and Composers regarding the Royalties for each song that is sold finished the KARAOKE.6. groupOnce the growth is genuine by the Developers for introduced in the Market, it subscribe tos Technicians for Trouble injure and further technical assistance during the basic 3 Months of the intersection point prepare where the Developers result be responsible for Sorting it out according to the Agreement they Have with the Comp either. Software bequeath be Further Developed and maintained opineing uponthe Increase in number of Consume rs.5. THE PRODUCTThe ware KARAOKE is a weave based Application Software for Pc , roving phones and Tablets. KARAOKE is an Application Software which acts like an Social Networking tissue where Consumers From India shag Sing and make their Favorite Karaoke Songs from All Different Languages in India. The Key Feature of this result is Consumers drive home access to use Up to date Latest Karaoke songs from more than 10 Different Languages in India. The convergence is scotch when compared to the other Karaoke Web downloads in India, where muckle chiffonier listen and choose their Karaoke songs out front acquire it, and they undersurface Buy mavin original versions of the Song they like sort of buying the whole Album. KARAOKE has various Facilities where volume tidy sum sing and manipulate their vocalisation to make it better or hilarious according to their wish, with Various Vocal Auto Tune Option.When They buy a Song from KARAOKE, they can sing the Original Lyrics wh ere they would be given a empty online remedy Lyrics script for that song or they can make their Own Lyrics within the monetary value and conditions, Where any(prenominal) Vulgarity or in offence to law shall be without delay removed from the Web. Once they are make with Recording the Song, they can Upload it unless once through the Application, But they can keep their Downloaded Karaoke version With them. Consumers allow for have all access to Training and Trials on the web summon. When they Uploaded a Song, they can Upload it with diverse recording again and so they have to buy the Track again for Uploading and they cant Claim Copyright for their Lyrics or the Tracks. Any Unlawful Act by the Consumers exit be foreshortenn to delineate where they can continue using the merchandise.When People report spam or any other Disrespectful to one another, the song shall be removed with further Notice. KARAOKE allows the consumers to like and comment on Others songs and can ro ll on others Songs, consumers can Upload their Songs on Facebook, Twitter, Sound cloud and on the Same KARAOKE webpage as well. As KARAOKE web page acts as a Social Networking web, consumers can name their Own songs with the name they like and give a Description or Story For that songs, Where they can express the memories of the songs and Emotions through words. In The Initial Stage of the Karaoke From the Launch of the reapingtill it kick ins Familiar with the people, they labor a unspoilt Package when they suck up people to the mathematical harvesting, they retrieve bare(a) Songs and can make their free song and circumstances it, which helps the intersection as a promotional material. KARAOKE is right away to Access even on mobile phones and Tablets where they all expect is Internet and the merchandise.KARAOKE bequeath be Introduced as emancipate Subscription Application Software, Where People lodge a impeccant Songs from latest and Up to date songs on the Web, which helps them to know about(predicate) the crop and get Familiar with and they are allowed to Share the song. They side by side(p) Benefit they Get is, As they ingest People to the KARAOKE they get a barren Songs after Inviting 20 people as they Join they KARAOKE which makes it More Interesting for them and Which could help them more to know about the product. Where these Beneficial Schemes helps the Products Promotion and market and makes it Familiar to the Younger generation who are Active on Social Networking.KARAOKE result Act as a Fun and Recreational Element. KARAOKE ordain also transfer Original Versions of Up to Date songs at Cheaper harm, which helps The Indian Music Industry to fight Against Piracy. There are More than degree Celsius Websites which stretch forths mislabeled Download, which the Government presumes to shut down but the numbers are minttle down on increase and this Product would help Fighting Against Piracy.Later by and by making the Pr oduct Familiar the Product can be Redesigned to lay out in different Countries. KARAOKE after a smashed success, forget have a Dealership testament supple Networking Companies, because in India Many people use a facility called caller-up Tune where people calling one another would listen to their Favorite song instead of the normal ring, where KARAOKE would offer that they can use their own karaoke song which they made as their Caller Tune, this would make the Consumers more Interesting where they always in a search of Something New.6. MARKETING PLANHaving knowledge of Indian Music Industry and cosmos aware of the High Piracy rate in India and the Attitude of the Indian Consumers who are Keen on trying something which is new to the market and which helps to Interact with one another, friends and Family. This Would help them as an Recreation and to stay in touch with each other in an Unique way like ever before. So weunderstand that people deal something new which would help them Forget embezzled Download and make them buy Original tracks and karaoke versions and make this as an entertainment more avocationing which already prevails but not quite popular. Here Kotlers 4Ps of merchandising Help to Address a marketing Strategy (mellow 2009).ProductThe Consumers want to emphasize something new when Products like this Launches in the Market. They are connected to Social Networking most of the time to stay in touch with virtuoso another. As People in India are Music issuers and Movie Lovers as well they would like to try this product as well. KARAOKE is a fun Filled frolic and Recreational solution for the People who Love music and love to make Music where they can purchase Original tracks.This Product result have a immobile connection with the Amateur singers mainly, as they want to sing songs and make it sound good just where they are, and to share it with friends, this go forth help them to attain what they need. KARAOKE is a simple and useful A pplication in which they can make their song wherever they are, all they need is a pc or Mobile phone or tablet with gelts connection. Karaoke provides more Interesting options which would make it User friendly.PlaceAs KARAOKE is a put down Version Application Software, they can instanter Download it from the Web page or through Online Application stares of their Mobile phones and Tablets. After Downloading the Application, when they need to Buy Karaoke Songs and Original Songs, they can Buy it with their cite Cards and calculate Cards, which the Webpage would give right-hand(a) Guidance. Another significant point of sale lead be through Advertisement links on Facebook, twitter and Sound Cloud, where people can join and purchase the songs on go. No direct cash transaction would effect place, everything would go through secured online debit and Credit card payment.PriceThe Product is in truth Cheap and Economic when compared to its Competitor although this is a new Innovati on and rum of its Kind. The ApplicationSoftware would be absolutely stark with free Upgrades as well. When KARAOKE is compared to it market competitors it is economic, where the competing websites offer calendar monthly and Annual package of 15 and more, which are mellower than the KARAOKE, where just now a few(prenominal) Websites offer ace song download which is Much more expensive than our Product.To make it comfortable for the Consumers KARAOKE offers single songs downloads at cheaper price where if people are not apt(predicate) fire anymore they dont have to lose their property. KARAOKE offers Original Songs and Karaoke Version at the same terms where each of them would be charged 0.11( INR = 10) which is the most cheap and reasonable damage for a Track in the Indian Market. Where as iTunes sells each song at a cost of 0.14 ( INR = 12 ). iTunes when compared to KARAOKE, it is reasonably cheaper. As the this would be an attractive and cheaper price for the Consumers o f the Indian Market.As the Competing Websites Offers Annual Packages, most of the Websites doesnt Offer Latest songs, which is more likely to be a draw back for their own fortune. where they are more like Forcing to Consumers to purchase the Monthly or Annual Package. where as KARAOKE doesnt gives the Consumers the Whole freedom where they can choose what they would like to Buy and Use.PromotionThe Product will be Promoted in a Number of ways to rear end the Younger generation. These people Mainly accommodate from the term group of 16 35, where the Other Age Group Promotion would also impart place. As the origin timbre of Promotion, The Application Software will be given as a Free Download where People can search and understand about the Product. The close footprint would be that Each and Everyone who had joined the KARAOKE would be given a Free Karaoke Song of their own choice which is Present on the Web. where people will now be allowed to experience the Product and sha re it with their Friends and get a good knowledge about the Product. The succeeding(prenominal) step of promotion would be with Regional Celebrities from Different languages, will be doing a karaoke version of a historied song and will be out on the Web and social networking sites and their cull out Pages ,where it will be overlap for promotion, this will help the Product get popular.The Next Step would be, when people invite more than 20 people and as the invited people join, theInvite would get a free Song again, This will increase the number of users of the product and makes it quite popular among the Youngsters. forthwith KARAOKE would have Enough users and they would unhorse zest the product as they Would perish acquire the songs. Facebook, twitter and Sound Cloud would frivol an Important Role in Promoting the Product as people make their Karaoke Song and share it with their Friends Online. Advertisements on Social networking sites would take place.As KARAOKE has new fun fill up Features like Auto Voice tune, extraordinary effects, it is quite easy to get well-known(prenominal) and strong with kids and Youngsters. Later on After getting steady market and Consumers, KARAOKE will have collaboration withe Mobile Network Companies to use their own songs of the Consumers as their Caller Tunes, where we would get paid by the Mobile Network companies and they would be charging from the Consumers. As Each and Every week in India more than 2 Music Albums are released so people will be more Curious about making new karaoke songs and this will add up to their Entertainment.7. SALES AND DISTRIBUTIONPrimary gross sales would be through the Official Web page and Application stores of the Mobile Phones and Tablets. where Advertisements about new songs and deals would be Published and shared through Social networking and the Followers in them. Advertisements about the release of new Albums and updates about Upcoming Songs would be make through the Offici al Webpage and Social networking. As Karaoke Acts as an Social Networking site it solves the Purpose. This would take note time to Get popular and effective in the Market as this Involves people from Different states and Different Languages from India. As the reputation Advertisements would help in Promoting the product will help the sales of the product in a period of Time. dissemination will be Done in the Web page and in Social Networking sites as well through Advertisements and information, where the Followers would get Up to date informations. Distribution will partly be done by the consumers as well as they do their song and share it with others, which would be beneficial for both the Consumers and the producers. After a number of people had acquired and account with KARAOKE, the next step for the company would be upgrading the product to make it useable for a broad number ofpeople and making it easy after receiving feedback from the Consumers.8. CompetitorsKARAOKE faces C ompetition in two Different ways, thought KARAOKE is a whole new different product from their competitors. iodine way of Competition would be through Existing Websites which are available for Karaoke songs Downloads. The other way of Competition would be through the Duplication of the Product and piracy of the Tracks released through KARAOKE. There are Six main competing websites, which shall be stated below and compared with KARAOKE.1. meraghana.com which offers a Subscription Plan for $4.95 (INR = 270.67 , = 3.05) a Month and $49.95 (INR = 2731.27 , = 30.76) a year for unlimited usage. The cost of this Product is very High for the Consumers as meraghana.com has very fer consumers. which doesnt offer any new Songs and concentrates on a Single language from India and it does not offer any free additions like the Lyrics script and Movie nurtures.2. Redkaraoke.comWhich Offers a Subscription plan for $2.99 (INR = 163.49 , = 1.84) a daylighttime , $6.99 (INR = 382.21 , = 4.30 ) a Month and $39.99 (INR = 2186.65 , = 24.63) a Year, where in that respect rates are too high even for a single day subscription and they do not offer any new songs or sharing facilities and thither is no add on to the Product as much.3. Taranaa.comWhich Offers a Yearly Subscription for $20 (INR = 1093.60 , = 12.32 ) a year. They do not offer any monthly Subscription or single song Download options was KARAOKE does and they do not Offer any new songs which disappoints the Consumers, and they do not offer different languages.4. Desikaraokedownload.comit is a free karaoke songs downloading Website, though it is blackDownloads its Quite Popular where people can download the karaoke songs and record it separately on their own devices, where as the website does not produce any facilities for recording and Sharing the tracks. As it is an illegal download in that location is no proper quality of the tracks.5. Karaokehindi.comWhere Each Track Cost $5 ( INR = 273.40 , = 3.08 ) which ma kes it too expensive for the consumers when compared to the other competing websites, and they do not offer any monthly or yearly subscriptions as the other websites do. They offer only old songs and not the Latest tracks which could grab the youngsters attention.6. Latestbollywoodkaraoke.comThis Website Offers up to date karaoke tracks, including the Latest releases for Free, but it is illegal Download where the songs are not copyrighted at all. The Tracks which they offer are manipulated execrable Quality tracks. Though they provide latest songs the do not provide any recording facilities or sharing facilities.SWOT analysis for KARAOKE when compared to its CompetitorsStrengths Can be utilize in Mobile phones and Tablets too, which makes it Portable. Easy to Use and an Interesting piece of Entertainment. Sharing Facilities on Social Networking websites. new innovation towards Karaoke because it is unique in its Own kind.Weaknesses duplication of the product Piracy of Tracks whic h are released through KARAOKE unsafe promotional Tactics, giving free tracks ab initio for promotion where the Competitors dont. Heavy enthronement needed.Opportunities As it is Interesting for the Youngsters to use allow from music composers and record labels to promote the Product it is a free Application Software, which acts like a social networking young generations interest in music and making music.Threats new customers switching to Similar Forthcoming products. people should afford to spend gold for buying songs and Karaoke Tracks. price / feature war with competitors composers can officially release karaoke versions themselves, which would affect them the most again As the SWOT depth psychology compering the Competitors shows that KARAOKE offers a better deal and new interesting Elements which would attain success in market with the Younger generations Interest on it, Though it has its own weaknesses and threats, by more offers and Advertisements and teaching of the Product will help the product to stand up in the Market.KARAOKE is Unique in its own kind as mentioned earlier and there is no similar product this, though it has competitors. The competing website are expensive and does not offer any New tracks Usually which would make lose interest among the Youngsters, who seek latest updates, even when few Websites offer they are Illegal downloads with Poor Quality. KARAOKE would act as a Social Networking piece, which would impress the Younger generation to spend Quality time on it, this will give back the senses to the consumers where they get used to Buying songs and Karaoke tracks for minimal price rather downloading it illegally.The Strength of the Product lies in support from the Composers, Artist and the Record labels, as this is a new Innovation where people would like to Invest and make money in return and this would pay the Royalty for the Artist and composer as well. By analysis the characteristics of the competitors has been revealed where they are expensive and drawbacks in different forms, this would give back life to the karaoke gnarly Entertainment.9. CustomersThe First set of Target Customers are the Younger Generation between the Ageof 16 35 who are attached users of Social Networking like Facebook and twitter, where the people who are kindle in trying new Products, that makes them happy and Interactive. Thus KARAOKE would serve as a medium for their Social fundamental interaction through karaoke tracks and their singing abilities. The next set of Target Customers will be from all age group who are Music lovers and who love to Sing, even if they are amateur singers, so this Product will do justice to users from School students to working Professionals. This Product will be beneficial to the remote people who are interested in singing prayers songs and other religious songs by themselves.People From Different states of India would Buy and try out Other Language tracks in which they are Familiar and i nterested to pursue, there are few Consumers who would know more than one language and are interested in all language songs, this product will help to solve their requirements. As there are Consumers from Different move of India where each one has different interest towards karaoke and Social Networking as well, this would help to sift the market. As People outside India are interested In Indian Songs and Indian Karaoke Tracks, they would even purchase their likes from this Product and this will help in extending the market of the Product Internationally and Developing the Product.India ranks third in the use of Social Networking Websites. There are 62 713 650 Facebook users as per the statistics record which has been taken recently, where 48% users are from the Age group 18 24 and 27 share users from the Age Group 25 34, which contains the volume of more than 75% below the age group of 35 which shows a number around 47 035 238. Where most of the Youngsters will be Music love rs and interested in making karaoke songs Songs when something new is projected, even when only 2% of the people are interested from the age group 18 -35, there would be nearly 311 650 consumers for this product, So this will be a sure design where people will be interested in using the Product which is Absolutely good for a new Product during it launch.10. BUDGETInitially the Business group ail require a Time period of Six months forDeveloping the Software and Trouble shooting them, to make it improve during the launch of the Product, it may take a month extra for Fine tuning the product for better Outcome. The Initial enthronisation for the First Six months including Software maturation and miscellaneous expenses rather than Software Development will be 12000 (INR = 10,68,000) and 4000( INR 3,56,000) respectively. After complementary the Product and after rectifying the Products mistakes, the Product will be ready for it Launch. After the launch we need further investments fo r Promotion and increasing number of users.After the Launch, The freshers who are new to the Product will be Given a Free song of their own choice, where it is roughly measured with the number of consumers estimated above, which would cost about 35 016 (INR 31,16,500) where it is a whooping investment. after they invite cardinal more people to the Web and as they join the web application, the Invite would be Giver and additional free song where the figures are calculated at the uttermost and the maximum expense would be 35 016 again.The estimated emolument Margin will start after One year of the product launch as it a new investment, where as if the Product is successful in short and has many consumers, they get back the sign in Six Months time. Advertisements for the Products will cost 3000 which can be compensated with the money the product earns through Advertisements about movies and music Album on the Official web page. As the Product gets families the advertisements reven ue for the Product will also Increase. the estimate sugar Margin on the sec on year will be 30% resulting in a net profit of 60,000.11. INITIAL INVESTMENTAn estimated Initial coronation of 16000 + 73 032 in six month interval respectively, a Total of 89032 will be needed for the Product. Which would include the Web exploitation and Server management cost including a sum of 12000 and 4000 for the Miscellaneous expenses, this would stretch forth all the expenses including the labor charges and transportation. Where 3000 from the whole calculate will be allocated for the Celebrity Advertisements and advertisements through other mediums. Free Advertisements of Facebook and twitter would not incur any charges where they are mutually beneficial. The projection is that at least 2% of the total social Networking circle start using the Product which will be around 311 650 consumers Using the Product.In the First Three Months 25% from the product consumers, which will have 77912 consum ers will buy at least One song at a nominal rate which would contribute the revenue at 8735. in the next Three months which Six months all together will have 50% of the consumer buying at least One song which would give another 8735, and the product will be earning through Advertisements of the web page which will contribute a minimum of 3000 in the first six months which will gradually increase. Thus the Initial investment needs are explained.12. Barriers inner(a) BarriersThe Internal Barriers which could arise is, Effective investments from the Investors with Confidence to rent up a Good Quality Product and the Time for Testing the Product and trouble shooting may take much time as predicted to be. It could take Six to nine months for Marketing the Product through promotion and make the Product Familiar with the Consumers. This my be due to unforeseen Circumstances such as illness, contemplate relocation, etc.External BarriersEternal Barriers would arise by the Lack of Poten tial Investors, who can cope up with the Development of the product. decision a Good Software development and server management team could also be a barrier. Technical barriers like the speed and effectiveness of the product in mobile phones and Tablets could arise. Advertisements should reach the consumers well before the product is launched. Effective Competitors, Duplication and piracy could also be a barrier.13. advance and ExitThe profit margin for this product is gradual initially with 30% after the First year, the main idea of the product is to take it gradually producing good quality and customer satisfaction. It takes nearly one year to get back the Huge enthronisation on whole and does not need much investment and running cost after the First year. The main aim of the product is get a Steady and gradual market with strong Consumers. Further development of the Productwill depend upon the income and expenses after the First three years. The Profit target will be 1 053 432 including the expenses and charges incurred after the First year, Where the company successfully makes Profit out of the Product.